Origin Story

Why I Started This

I was living like most people do. Moving fast, working hard, barely keeping up. Taking care of myself always came last.

I didn't need another thing to remember or another pill to take. I needed something that fit into what I was already doing. Something that made feeling good easy, not exhausting.

Founder Breakthrough

What Changed Everything

I discovered functional mushrooms while working at a company that used them. Lion's Mane for focus. Reishi for calm. Chaga for balance. They actually worked.

But taking pills and drops every day? I'd forget. Life's busy. So I thought: what if I could just put these in my coffee? My matcha? My evening cacao?

"If it feels like work, you won't do it. I wanted rituals I'd actually look forward to." Luigi Zottoli — Founder, Nooni

From Idea To Ritual

Building Nooni

I spent months in my kitchen testing combinations. The goal was simple: make it taste good enough that you'd actually want to drink it. Make it effective enough that you'd feel the difference.

Coffee for focus without jitters. Matcha for steady energy. Cacao for winding down. Every blend is built to fit into the moments you already have.

Meet the blends →